Tuesday, 15 November 2011

What is Andrew Goodwins 6 Points ?

In the music industry, Andrew Goodwin identifies that there are 6 key features which outline a music video. I will be linking these 6 points to my music video.

 - There is a relationship between the lyrics and the visual shown. This means, the visual and the music have to be relevant, and have a meaning.

 - There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.

 - He says that music are often constructed by the link between the visuals and the song plus the artist.

 - Relationships are built between these in the video, and the close ups of the artists gives them the representation and publicity they require.

 - Voyeurism is used to increase video's attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.

 - Intertexutality references, either to other music videos or to films and TV text's, these provide further gratification and pleasure for the viewers/fans.

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