Digipak-Analysis of CD design- Final

The design of the CD again follows style I am trying to portray with my digipak and again is fairly consistent. For the design of the CD, I had to use different software. For my front and back cover, the front page of my booklet and the advert, I used Photoshop to help me design and I had became accustomed to this program. This had to change due to the fact Photoshop not have CD template which was a blow for me because I got the hang of using Photoshop so I had to figure out how to use a different software. So to replace Photoshop, I downloaded software named "Disc Label". Although I had never used Disc Label before, it was very easy to use and I immediately got used to this software. 

I again followed my own consistent style by using the same font again. This time for my CD design, I used the title of my band on the disc. This font is the same as I used for the title on front cover again showing my consistency throughout this digipak. The colour of font is also white which again follows my scheme of white writing throughout the digipak. I also have written on the disc, "Disc 1" in the same font as my band title, this also is in the same white font used throughout. I have written this to fill the CD up a little bit due to the fact it is very plain without.

The photo again is very significant. The photo is of me this time, lying down on the line, instead of facing up. Very similar to back cover of my album cover. Initially, the photo was very low down and was considered "crude" from my teacher. I fixed this by cropping the photo, and moving it slightly up to eliminate and crudeness the photo may have caused. In the photo, on the right hand side, above "Disc 1" is my finger; it is as it is pointing at the "Disc 1". This was not intended but works very well.

Again the Mise-En-Scene is the same as front and back cover. I believe this design works due to the nature that you look at back of the album, you then open the case and the CD would be in this design. I just believe it adds a witty effect to the whole album in general and also seems to work very well.

Digipak- Analysis of Back cover-Final

Here is the back of my album cover. Again we talk about consistency of the font. I here again, am consistent with the font I used. This time, only one font is used, this font was used for the title of the song on the front cover of the album. I again have used the colour white as the font as I believe it works well against the grey road, and also the title of the song is named "White Straight Line" which I think serves a purpose.  I decided the back of the album needed a little change to it. I first was going to leave it the back of the album with just the songs, but I decided it looked a bit too plain. So I came up with putting a quote on the back of the album, the font is a little bit smaller compared to the size of the song names so this means it does not take up to much of the back cover, but I also believe it is quite inspirational and adds another dimension to the album which you may not see on other albums. This is a personal favourite quote of mine due to the fact I can relate to this, and I thought it would serve a cause on my final design. I also included a bar code on the top right of the album cover. The majority of album covers include a bar code, (usually on the back of the album) so I believed it would be right to portray on this theme.

The picture again plays a major significance. Originally, I was planning on using the photo for the back of the album cover has the main photo for the front of the album. But after using both photos and using trial and error, it came to my knowledge this would not work as the front album photo. The problem was this photo was too good not to use, so by messing around trying different photos for the back cover, I decided this photo works very well. The reason I think this photo works, is due to the fact it is the perfect size for the back cover. The photo fits everything in, you can see the majority of my body, the suit I am wearing, the road and also the white line above my head which follows on from the front cover which is a major positive because you do not want two completely different photos, which make no sense, so I believe the two photos work together well, hand in hand.

Again the Mise-En-Scene work together. The grey suit and the grey road really combine together, allowing the white shirt and the white line to stick out very well.

Digipak- Changes- Advert-Final

Here is the final cut for my advert of the band album. Has before, feedback has been taken into account and here is how I have altered and why I have changed my advert.First and foremost, As I mention in my rough version of my advert, most adverts use the main image on their album as there album picture due to the fact if a person may see the advert, and they cannot remember the band name, and the adverts photo is the same as it is album, they will recognize the album, and may want to pick it up and take a look. So I again choose not alter the image only the font and colour of this.Again the most important thing we see is colour of the font. The rough advert was very dull and bland and again not very eye catching. With the addition of the green, it really brightens up the poster and grabs the attention of the audience. I have decided to alter the word "New" in Green is well. I have done this to just let audience definitely know it would be a new album being released.The design of the advert has also been altered for the better. I have changed the positioning of the ratings from down the side of the advert, to the calf of the leg. I have done this as the positioning of the initial poster was not very good. It was fairly out of sight and also the colour of the font did not work. So I decided to change the colour of the font too white and positioning against the black backdrop to achieve maximum transparency.Another important aspect to point out is the change of font. In my rough piece, the title of the band and the font of the albums name are different. This does not concur with my hope of consistency through my ancillary task. So by changing the font on my front album cover and my advert, I hope to achieve consistency.

Digipak- Changes-Front Album Cover-Final

Here is the final design for my front album cover. I have taken into account audience feedback, and here is my final front album cover. Here I will go on to explain why the changes from my first front cover and also why these changes have been made.

First and foremost I did not want to change the image, I believe the image works very well so therefore I felt I did not need to change this. I also have not altered any of the image to make it darker or lighter, the image has stayed the same from my first attempt.

The first change to my album cover is the colour of the text. When collecting audience feedback of my teacher, the first thing she noticed was the amount of white on the album. She believed it was very dull and needed to change. I took into account her words and have changed the font to grey and slime green. The reasoning behind the colour combination is that the grey helps the green stand out more. At first glance, this is the first thing that grabs your attention which is very important. The grey has also been used because of the significance of the suit. I have made the grey a little a bit lighter so it stands out against the suit and allows the audience to be able read it. Reasoning behind the colour change to green is when you think of "Mint", you think of Green. So I believe this served as relevance.

The other main change was the font. Again after feedback from my teacher, I too agreed the font needed to change. The font for the name of the band and the album name were both different in my rough piece. I believe having the same font for both the name of the band and the album name does have to be the same, again to show a consistency. We also agreed the title has to have an iconic look to the title, (as I have spoken about Oasis's iconic title in my rough piece of my front cover) the title instantly needs to be recognizable and memorable. I again had to search very hard for the right font which can be iconic and memorable and I believe with trial and error, I have done this.

Digipak- Changes-Front Cover Of Booklet- Final

Here is my final front cover of the booklet. Again feedback has been taken into consideration and I will explain why and what changes have been made.

When looking at ym rough front cover of the booklet again, the most important thing I did notice was that I had infact spelt "Clouds" wrong. This a complete error on my part and decided this had to be changes. When creating my final cut for this piece, I decided to get rid of the phrase "Grey Clouds Ahead" due to the fact it had no significance at all towards the band. It is not a song, it is not a phrase any of the band says, it was merely there to fill up the space. I replaced this with the bands twitter address. This in fact is not their twitter account, I have made this up, but I believe this plays a significance due to ever growing awareness in social media, I believed having this on a album can help the public become more aware of a bands growing success and also it is much relevant than a made up phrase.

Again the I show consistency by using the same title from the front cover of my album, on this booklet. On the my rough booklet, I did not use my title on the booklet. I feel using my title on this again brightens the booklet up and also gives a different dimension to it.

Again I have decided on not altering the picture, I believe it is a very good picture to use on a booklet due to its rare nature of it and it's uniqueness.

Evaluation Question 4-How did you use media technologies in the construction and research, planning and evaluation stages ?

How did you use media technologies in the construction and research, planning and evaluation stages?

                         

Media technology was major influence in the final product of my film. In order to produce a media film, planning and researching is a major must before even thinking about filming and editing a video. The first stage of planning was to find a song. This was a tricky task due to the fact the song has to be by an unsigned artist which means you cannot just pick any artist such as Jay-Z or Lady Gaga and use their song because they have a record label. Most of the students in my class used a website named unsigned.com which is in fact a website full of unsigned artists, who post their material hoping to be noticed.

Lucky for me, I know of an unsigned band through my brother. They are well recognized and I was excited to use their song for my project. Before any research into ideas on how to film, I first had to double check with one of the band members to make sure it was okay. I contacted one of the members by email to let double check if it was okay. I got a reply saying it is not a problem. 

The most important bit of technology for me, during the research and planning stage was my computer. This was due to the fact without it, there would be no project. During this stage, I used YouTube to watch music videos to gain ideas from, I watched many video from my songs genre which is indie, for example bands such as Oasis, The Courteeners and the Arctic Monkeys I also watch old students work and to compare my own ideas, I used blogger to jot my ideas down, blogger is very easy to use which allowed me to keep myself up to date and post possible images.

Construction of my music video was the third stage of my project. Again media technology helped in a major way. The camera for me is the most important object. For my project I used a JVC Everio GZ-HM30. This camera was not supplied to me by the school due to the fact I had used a school camera for my GCSE project and my AS project and I did not believe it shot in high enough quality. So my friend kindly lent me his HD camcorder and I immediately noticed the difference between the qualities of clips this year, to the two past years. 

A tripod was also a major help. A tripod is a 3 legged stand which allows you to place your camcorder on top of the tripod, and allows you to film without any un-steadiness. This allows shooting long distance shots without shakiness which is a huge positive. Whilst filming, I noticed a huge significance in using a tripod instead of a handheld. Again in my project last year we did not use a tripod and them where many shaky hand held shots which a tripod would eliminate. I learnt from my mistakes last year and incorporated what I learnt from last year into this production of my project.

Another important aspect was my phone. This was because it had the song I was "lip syncing" on. When filming myself lip syncing, I needed to hear what was playing so I knew the timing, when to mimic the right words and when to stop the action I was doing is well. The clips I filmed where muted, then I put the original song over the clips, so this majorly helped me in the timing of lip syncing. Without my phone and being unable to play the original song whilst filming, this would have made my video a lot harder to produce so this was a major positive.

IMovie was the software I used to edit my music video with. In GCSE I used editing software named "video studio 8". Video studio 8 was a very basic editing software which did not offer a whole lot to the student. For example, there was not many transitions, you could not edit brightness levels, you could not mute the clips, the layout was aged and not up to date and was simply enough not professional enough to use for A level. For two years now iMovie has been my chosen editing software due to it being a more advanced piece of editing software. We used iMovie in our AS project as well my A2 project. Again this was a huge positive due to the fact I was already very comfortable to using iMovie which was a huge positive. My video needed to have lots of different filters, I would have needed to change the pace of the video and I also would have needed to use very specific transition which video studio 8 did not offer.

To edit my album Cover, Advert and CD design I used software named "Photoshop". I had heard a lot about Photoshop before using this software but I had never used it myself. This software is a remarkable piece of software to use when editing photos; the only problem is it takes a very long time to get used too. Photoshop provides everything you need, it allows you to select parts of the photo that need editing, you may change the colour of the photo, you can place text anywhere you like, and it really is a brilliant photo editing program.

The evaluation is the final piece when completing your project and some may argue one of the important. For me, I used blogger to help me with my evaluation. I believe blogger again is a fantastic way of allowing me to write exactly what I feel in a very simplistic way, it allows me to express my feelings. I also believe it can allow other people to express their minds due to the simplicity of blogger and also, this allows them to watch or look at my project, and immediately allow them to express their minds. I also have found filming myself, answering the evaluation questions, is much more interesting then reading them. I have given the examiner, the option to either read me answering my evaluation questions or to watch me answering them.

Evaluation Question 3-What have you learned from audience feedback.

I believe audience feedback to be predominately one of the most important things before ever thinking you have finished with your product. I have learnt that your eyes do not see anything. Before I finished my rough cut, I asked kindly for my classmates, who have not seen my product before, to have a fresh look at it and to give me a critical response. The response I received was over whelming due to the fact, I was so oblivious in thinking I had finished, when they’re where many mistakes which needed to be attended too before any finished product was posted online. 


I created a post on my blog, for people to write their thoughts and comments on there. I did this for this reason that they're could be slight problems with my project, so that they could write their thoughts down. I read every single bit of feedback and outlined the criticism. This was also used to give feedback on what they thought worked well, what camera angles they enjoyed, I also took both types of feedback on board and I hope to take major positives from this, and expand my work in the future.

An example of using feedback to your advantage is, the more people you can ask to give you an outlook on your project, you will be able to please a wider audience. When I asked my classmates to write their feedback for me, they all noticed the same problem. There was a clip where I was lip singing, but it was not in time, they all put this down and told me the it is not in sync and that the clip is too fast, I tackled this problem and the video has majorly improved.

Feedback just doesn't help me either, I believe it helps the student giving the feedback is well. I hope they pick up some ideas from my video which may help them, I hope after watching mine and assessing the problems they have just seen, that make sure there lip syncing is in checked for example.

Evauation Question 2- How effective is the combination of your main product and ancillary task

What is my main product, my main product was to create a music video within my genre in which I choose, which happened to be indie. I also had to create a digipak which consisted of an album cover and also a poster for my song. I believe there is a strong symbiotic relationship between my video and my ancillary tasks which I have worked hard to make sure they both work together hand in hand. Here is how I did so.

First of all, the first thing my video and ancillary task has in common is the same Mise-En-Scene. In my video, I wear a very smart suit throughout the video to show I have been somewhere smart, but on the other hand in the video, I am drinking, so this suggests I have been to a party or there has been a brake up. In my ancillary tasks, you see me wearing the same suit which is shown in the video, this shows consistency and familiarity between the audiences. The name of my song is "White Straight Line". In my video, there is a shot of me walking on the road, after the lyrics finish, the camera pans downwards to the floor and looks at the white line. I incorporate the white line into my ancillary task very clearly; it is very clear what I am talking about due to the ancillary task which is very important.

I decided to put a black and white tint of the front cover of my album due to the fact in my video; it is very gritty and somewhat depressing. I believe adding a black and filter on the photo, it still has this depressing sad feel to the photo, but I feel this to be a good thing due to the fact I am relating to the video and still sticking to my theme. If the album would of been shot on a sunny day, with trees and sunshine about, this would not stay with the theme I am trying to achieve with my both my video and ancillary task, so consistency is an important matter.

Font is an important factor when creating a front cover. I did not want to choose a very childish font like comic sans for example because it would not work with the photo or the image I am trying to create. So in order to find the best font for my title, I decided to look for a very simple, formal and unique font, like my video. When I found the font I am currently using, I was very happy with how it looked against the back drop and also the simplicity of it.

Moving onto colour, colour was a simple choice for me. It was between black and white. In the end I chose white. This is because, the title and the name of my song are both placed against something dark on my cover, so I believe the white really makes it stand out a lot more better than the black would, although I do use black font on my advert, this is used on the ratings given by the magazine, Again this is simply used because the writing is against a light backdrop so a black font would really make it stand out more. I also believe using white font is a must due to the name of the song being "White Straight Line" this also gives it an intriguing effect. As you can see throughout (apart from exception of the advert and a line on the booklet) the colour of the font is white, and again remains consistent.

I believe my ancillary task and my video is effective due to the constant referral between the both of them which is a massive positive because it creates an atmosphere between the both of them, and also informs the audience into what the song is about, and what the band is trying to create. I also believe this refers to my band image, that you can tell genre of the band is indie and also gives it a professional outlook.

Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products.

My media product in some ways does and does not use and develop conventions of media products. Here I will explain why. When you think of an indie video and indie bands, you usually think of Kings of Leon, Oasis, The Killers, Arctic Monkeys, and bands of this nature. These bands tackle the indie genre by doing this in there videos. How they do this is a pretty generic way in which involves the whole band, a unique setting and usually a story behind the video. I have tried to eliminate this by doing something unusual and using a narrative with only a very small section of performance.

The narrative is about a man who has broken or going through a break up and he is very depressed and alone. Throughout the video, there are numerous shots of him drinking alcohol and also stumbling about, this shows he has been drinking a lot to maybe cheer his self up and forget about the girl. In the video, when lip syncing is used, the expression of me shows that I am singing this song to the girl who again shows heartbreak and depression. This is where I challenge the indie genre, in many of these bands videos, it shows them as I said playing instruments and singing and this would be the performance side of the video, whereas in my video; there is no performing side to this. There are scenes of me lip syncing the lyrics but no bands or instruments are seen in my video.

Yes I agree this is a very risky move due to the fact when you think of bands, you immediately think of video of a band playing instruments; but I believe the way I challenged this theory can work is well. Predominantly, I wanted my video to have clear story behind this. I wanted to viewer to watch the video, and automatically be sucked in to the story. I have tried to incorporate this idea by filming shots in order which allows people to watch the story very comfortably, with very little random shots or random flashbacks that confuse the viewer. By using Andrew Goodwins theory using close up shots of the myself to establish emotions of the lead singer, and again by doing this allows me to concentrate on a story line instead of a generic indie rock band video.

I understand that to get marks for this project, you do have to have a side of performance, and I do include a side of performance by lip syncing the lyrics. I believe I have incorporated the right balance of lip syncing and a narrative. I also believe the lip syncing is in time and works very well.

I watched a music video, (which I analysed) by the Arctic Monkeys named "Leave Before The Lights Come On" who are a famous indie rock band, but in this video, they also ignore the performance side of the video, and concentrate on the narrative. This video gave me inspiration to do this.

Throughout my video, I used the time of day to connote how the main artist was feeling. For example, the first half of the video is me, drinking, looking very depressed and sad; this was shot at night to connote sadness and depression, whilst the second half of the video, it is day, and here I am cheered up after a night sleep, I have realized what I have done wrong, and hoping to change the problems that have been cause, so by using the time of day I believe I have done this.

So by using an indie song, but ignoring the typical indie rock video, I believe it has been a success. I have proven that a video just doesn't have to be performance based, it can be very powerful, eye catching and inspiring with just the use of one performer in which I have done.

Digipak- Analysis Advert ROUGH

Here is the advert, advertising my album. When researching adverts, one thing I did notice is they tend to use their album covers photo as there as the main photo in the advert. I believe this is an effective way of marketing due to the fact, if a person may see the advert, and they cannot remember the band name, and the adverts photo is the same as it is album, they will recognize the album, and may want to pick it up and take a look. Another reason I have used this image as the advert photo because I believe it is the best one. It is very unique compared to my other photos I took, the back drop really sets the scene, and I really like how the "White Straight Line" is below the road marking which to me really sets this photo apart.

The one thing that has changed is the font on the "White Straight Line". On my album cover, the font is a lot different due to the fact the album is unique and I do want to show everything on the advert. I also used a more formal font for the "White Straight Line" due to the fact it is an advert, it will be in magazines and in shops, so the font has to be formal and professional.

What we also see on the right of the screen is the release date and what the papers have said about the "album". This is also a common conception when you see a music album advertised in magazines. This would be for new listeners to the band who have not heard of them before. If they see they have a good rating from these well known magazines and papers, they are more likely to purchase them.

Digipak- Analysis of the front page of booklet- Rough

Here is my rough front page of the pullout booklet in my album. This was created on Photoshop instead of disc label. Booklets in albums are very personal and tend to be very unique. Booklets usually provide lyrics to the songs on the album, photos of the band never seen before or even advertisement. Here would be the front page of my booklet. 

When looking through albums at home, when looking at booklets, they tend to have photos which would not usually been seen in public. This is to almost say, 'thank you for buying our albums' here's some behind the scene photos' which I believe is a very nice touch. Here I have attempted to do this by taking a shot, a little bit different to the rest of the photos in my album. The photo shows me in a completely different view than the other photos posted on the front and back of the album. Here you can see me in full view, I would not put this as the front or back cover due it being a unique shot, so it would only be for buyer. 

As you can see, I have again used a black and white filter. I believe this brings the moon down a little bit when looking at the photo, and makes you wander, what he is thinking about and what has gone on. Again this just wasn't as simple as putting a black and white filter on the photo, I had to crop around me, then add the filter. I also made the sky lighter than the rest of the photo, this allows the sky to stick out a little bit more, and doesn't make the photo too dark.

Again, I have included a catchphrase. This time it says "Grey Clouds Ahead" I believe this works well against the grey clouds them self and again adds something different to the photo. 

Digipak- Analysis of Front Cover Rough

Here is the rough cut of my album cover. To start with, is the title. When a band releases an album, predominantly, the album name will always be consistent. An example of this is Oasis title. From there first album "Definitely Maybe" to their latest album "Dig Out Your Soul" there title has been virtually the same, the same font, same colour and also the same size.

As you can see, the title is in the left hand corner, they have the same font, same black back drop with the white font, and the same space.

This shows how well this band has done with their album covers, due to the fact they have worked so well, they do not need to alter the title for any reason. I also have taken into consideration consistency when creating my title. I have gone for a very plain title font, which is very effective because it is taken seriously, it is not cheesy, it is very easy to read and it also stands out very well. I have underlined the band’s name so people know this is the name of the band, and also makes it stand out against the back drop more. I decided to alter the font of the song name "White Straight Line" due to the fact I believe it gives the album another dimension. The font is a lot lighter hearted compared to the font of the title. I myself believe it looks a bit like graffiti, which allows it to stand out against the road, and almost makes it look like it has been placed on the road its self. Again consistency, is again important for me, I have used the same font on the back of the album cover. When it comes to font on an album cover, the album does not want to be covered in 5 different fonts. They're needs to be a set font throughout the cover. When an album is covered in a lot of different fonts, it can look very childish and not very formal.

The picture had to be taken into consideration and also had to be relevant to the title of the song. When first thinking of a photo for the front page of my front cover, I always had in mind a picture of this relevance. At first I took photos with me on the white line, looking down the line and even photos from above. A lot of trial and error was used when taking and using the front album picture. The front album picture has to be something unique and eye catching. This is due to the fact this is first glimpse, people when see buying an album. So this needs to grab your attention immediately and I believe mine does this. The picture again serves a relevance to the title of the song, I believe it gives the audience an insight to what the person is looking at and also makes you wander, what is at the end of the road. The colour scheme is very basic. I used Photoshop to edit the left and right area. I used a black and white filter to take your eyes away from there, and focus them on the only part which colour still exists, and that is between his legs. The Mise-En-Scene was also taken into consideration. I believe using white shoes with a smart suit does this photo justice. This is an unusual combination because you do not see white shoes with a grey suit very often, and I believe this eliminates any type of generic photo where a person is standing in an ordinary suit.

Difference to last years project.

The two major difference between AS media and A2 media are that I have talked about the comparisons from GCSE media and A-level very briefly throughout my posts and have gone on to explain although the experience at GCSE helped a lot, it is a lot different at A-level. But, AS media and A2 media are also very different and here are my thoughts on the two. The two major differences between AS media and A2 media are that in it is a completely different topic in A2 from AS and also you working independently when working on your A2 project.

The first major difference for me which I struggled to the get the grips off first is working independently. I believe when working in a group you can produce on overall better product then you would if you were to work by yourself. This is because there is more than one brain behind the project, so this means everybody can put their input into project, everybody can do their little bit and I believe this is what it takes to make a successful project at AS. With working in a group another greatly positive was motivation. I was lucky when I worked on my AS project because in my group, everybody wanted to succeed, and everybody wanted to get it done before the deadline. So there was no need for the teacher to be telling us to hurry and get on with the work due to the fact we already knew that this was important and it needed be done within the deadline. And I think that is why I prefer working in a group. I find it very hard to give myself motivation. I believe working in a group helps encourage everyone around you, when working on your own; you only really have yourself to motivate. It then gets to a point when the teacher starts to nag at you to do your work, and I believe this is what students need when taking their A2 project. Motivation from the start.

The other difference is that the topic completely changes. For our AS project, we worked on a "Horror film opening" which was a massive positive because in GCSE we made a "Horror trailer" so this allowed us to incorporate ideas which was not possible from our GCSE project to our AS project which was a great positive for everybody. I also believe this allowed us to learn from our mistakes doing another Horror based project; this is because we learned from our mistakes from GCSE. We knew what was cheesy and what was not. We knew what was scary and what did not work. So I believe this helped us more than we thought. But then the topic changed. From working on a horror based project from two years which we grew to enjoy and start to get the hang of; to changing it to a music video. When we first knew this, we all thought this was never going to work due to the fact we knew nothing about performing, directing and editing music videos, and after a few months it was starting to look that way. When taking part in the AS project, you had your team around you, so you knew who was going to be in your film, you knew who was going to be editing; so this was a massive positive. So when it came to filming and directing our A2 project, it was all down to you and nobody else. You had to arrange your actors, you had to arrange when you were going to film, you have to edit your project, you have to write your blog, it is all down to one person, yourself. But I also believe this helps more than people seem to believe, due to the fact it gives you a sense of responsibility. It helps you; some may say "grow up". It’s your word against nobody else's. You can arrange your video however you please due it being your project and nobody else's.

Final Cut

Here is my final cut of my music video. I have listened to my feedback and have taken into terms what needed to be added into the film and also what needs taking out, and also taking out.

Changes I made in my rough cut.

Before I published my final cut to be marked. I posted a "rough cut" (see post before this). I did this for two main reasons, one to gain feedback from my classmates who will tell me what I need to change before I post my final cut and two to show the differences between the final piece and my rough cut. I made 4 of my classmates watch my rough cut and told them to write down, what they like and what they think needs changing. I have analysed all 4 of my class mate’s feedback and here are the common problems they all noticed and also how I came up with and the solution to fix these problems and to make my final project as mistake free as possible.

One part of clip, the lip sync was not in time- The solution to this was to re-watch my video and pick up on where the lip syncing was not in time. I noticed it was not very much out of sync but the problem was noticeable. I solved this problem by knowing what was faster, the song or the clip its self. I initially realized the clip was faster than the song, so I slowed down the tempo of the clip from 100% speed to 97% speed and this made the difference.

Filter between flash back- There is a specific scene in my video which involves a transition to a boy in a car whilst a girl is getting in, this is indeed a flashback. This scene actually goes with the lyrics which are in fact "for someone that who has a car"

Black and White filter needs to be consistent- This bit of feedback was given to me by my teacher. When I went to re-watch my video, I instantly knew what she meant. The song goes 1 Minute and 45 seconds without any black and white filter. I then instantly include it for no particular reason; I include the black and white filter a few more times during the duration of this rough cut. This gave me two ideas; either includes more black and white filters to start with or scrap the black and white filters, and turns the brightness down a bit.

Too many transitions- This was a problem I myself and also my class mates thought about my project. The reason due to their many transitions is because they're many different cuts to different locations in my video, so if I did not place a transition before the shot changes, it looks very un-smooth and somewhat unprofessional. I have taking this feedback on board and have looked to eliminate the unnecessary transitions which I have applied to my rough cut.

All this feedback has been greatly appreciated and very much so taken on board. I have altered my final cut by tweaking these mistakes and hoping to achieve a professional looking, final cut.

Audience feedback.

Here is some feedback my class mates gave me on my movie, I will be taking this into consideration and be making changes to my video to produce my final cut.

Declan Prendergast-

Excellent story, clear outcomes and narrative throughout

Good angles and movement in shots

Great lip syncing

Some shots slightly dark?

Maybe a few more shots of the event

Favourite shot: Picking up flowers from the background.

Luke Mulligan- Good start, reflects the atmosphere, miss-en-scene is very good, lip sync is in time, on one shot it’s not really in time, song ending is too quick, filter between the car scene, maybe include another shot of Sophie and Simon.

Sam Davies- Like the starts, got an indie feel to both music and video, go hand in hand very stylish lead, great difference between shots and angles. Location is good and gritty, goes with the song, lip syncing is good but doesn't fit the person, the shots at home, and for example throwing the jacket over the camera is very good. Use of transitions is good but maybe too many, cut them down a bit, no need of flashback; lip sync doesn't fit "for someone who has a car".

Sophie McShane- Very good variety of camera angles and shots. Very good shots to present the narrative. Lip syncing all in time. Throwing the coat over the camera good. Good shots of day and night. Good storyline. Endings a little too quick. Overall very good.

Arron Scotney- Variety of camera shots is good. Lip syncing in time consistently, miss en scene introduced use of props e.g. bottle, paracetamol. Costume goes well with the song. Good shots of night and day. Ending seems to be quick and does not seem like the ending.  Good relationship between lyrics and footage.

Kieran Hayes- Enjoyed the storyline, relevant to lyrics. Nice transitions, especially the white fades, they're effective. Ending could do with being less abrupt, perhaps a shot afterwards, with no music. Good mise en scene. Lip syncing is very effective, very realistic singing, good acting! Very impressed.

Rough Cut

Here is the rough cut of my Music Video. This is not the final product. In this video, they're few minor problems through out this video which I will tackle to hopefully to produce a flawless finished product.

Analysis of Advertisment in magazine.

Here I analyze a few magazine adverts that advertise an artist’s upcoming album.

Here I look at Katy Perry's album "One Of The Boys" advert.  As you can see, the genre of this album is pop. We know this buy her Mise-En-Scene. We can instantly see her very bright and outrageous outfit which is a very stereotypical piece of pop clothing. We also have our attention drawn to the title which is in very girly, pink and white font, which again shows this album is pop and also shows Katy's innocence and that anyone from any age can buy this. The font again which introduces the album, "Includes the #1 smash hit" is in a very informal font which again also suggests this is a very light hearted, feel good album. The release date is very clear and in a white font to stand out again the relevantly dark back ground, this allows the date to stand out and grab the audience’s attention. The Mise-En-Scene again also plays a major part in the attraction; we see she’s standing with a 'love heart shaped' lolly pop whilst having one arm behind her back which again suggests innocence and also sort of mischievous. We also see her standing in front of a paddling pool which has rubbed ducks in which again supports my theory.

This is an advert to advertise Kasabian album "Empire". This advert is very different to Katy Perry's advert for a number of reasons. First foremost, Kasabian genre is Indie, and we can instantly tell this by due to photo. This photo would not be used in a children magazine for example "Smash Hits" whereas Katy Perry's advert most likely featured. The photo is very crude with a king holding a naked woman which instantly suggests this would be advertised in an Indie Rock magazine such as NME or Q. What makes this advert very unique is the way it is formatted. What I mean by this, it is published as it on a "King" playing card. Again suggest this advert would be shown in a Indie magazine due to reference to playing cards and gambling which usually refers to  over 18 year olds. The title is very eye catching and very unique. They have placed the title next to the unique photo to draw the audience’s attention. The album is named Empire and there is a solider next to the above the word to suggest these two are in fact connected. We also see the review written in red. The review has been given by such big magazines such as NME and Uncut; they are very good reviews which would make the audience want to buy this album.

Analysis of Oasis Defintely Maybe

This album is arguably Oasis most famous for two reasons. The music on the album and the album cover its self. This Oasis's best selling album and for goo  d reason. Here I will dissect there cover. Immediately you notice with this album is the title. Right at the top of the album cover, all in good eye sight for the audience to see and really sticks out against the somewhat "creamy" backdrop. What every good band should have is a consistent name title. What I mean by this is how the word "Oasis" is wrote on this album. This has always been the same design ever since their first album which in fact is Definitely Maybe which was released ever since to there last album "Dig Out Your Soul" which shows a remarkable consistency. 

There is a Manchester City footballer is framed in the fireplace. This highlight’s their Manchester heritage and is perhaps someone they idolise and who they wish to be as successful as. This associates them with other Mancunian famous musicians/bands such as The Smiths and The Courteeners. The red wine placed on the floor could reflect their rock-star life style but this also may mean it has a suggestion that they have "made it" by drinking a fairly expensive drink


On the other side of the room there is a cigarette packet on the floor. It is the B&H gold type which is often thought to be the 'working class cigarette' and is very strong. This could represent how Oasis recognize where they came from/their roots and haven't lost their heritage. 
Liam Gallagher is at the front of the album. His positioning suggest his importance in the band and the fact that he is the lead singer so therefore closer to the audience.Noel and Liam are smartly dressed than the others with Beatles like hair and glasses. Shows they are heavily influenced by the Beetles.The lighting is sunny. Maybe suggesting that the music is enjoyable.

Here is the back of the album cover.As you can see, it is almost identical (picture why's) as the front cover. As you can see on the back cover, we have the songs on the album printed down the left hand side in white lettering , this is the same colour as the "Definitely Maybe" is wrote in (on the front of the album" which again shows consistency. We also see a bar code which is usually shown on the back cover on most albums.
The picture as slightly changed on the back cover of the album. As you can see, the glass of red wine is still beside Liam, the two pictures either side of Liam are still there but the arrangement of the band member has changed. As you can see from the front of the album, the band members have 'changed positions' this equality in the band and that everybody is as important as everybody else.
What I also notice, is on the front cover, you see Noel Gallagher reaching out the grab the inflatable globe with all the band members looking in ore at it. Whereas on the back, Noel has the globe in his hand; this may suggest that they have literally "got the world in there hands" and that they initially made it, due to this being their first album, this could very well be possible.